We could have friends that support us in need but they could also be the reasons why we strive to earn more buy more or do more as we compete to outdo our friends the book provides research and guidance on balancing these two forces there are also interesting examples of friend foe relationships. A new book by adam galinsky and maurice schweitzer explains why success depends on being able to cooperate and compete effectively in every relationship someone is either a friend or a foe. In every interaction we face a fundamental dilemma between two seemingly opposing forces is pursuing self interest the best way to get ahead or are humans. In friend and foe researchers galinsky and schweitzer explain why this debate misses the mark rather than being hardwired to compete or cooperate we have evolved to do both in every relationship from co workers to friends to spouses to siblings we are both friends and foes. But is there a little bit of mr trump in all powerful people this question kept occurring to your columnist while reading a new book friend and foe by adam galinsky and maurice schweitzer the two academics are among the pioneers of a technique called power priming that helps people feel more masterful
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