Another danger lies at the other extreme if managers cant find a strategy that works under traditional analysis they may abandon the analytical rigor of their planning process altogether and base their decisions on gut instinct making systematically sound strategic decisions under uncertainty requires an approach that avoids this dangerous . Decision making tools have now moved from answer generators to scenario builders when decisions can rely less on evidence and certainty it is managers that take up the slack and fill the void this book focuses on the challenge of making strategic decisions in conditions of uncertainty. Strategic decision making under uncertainty is examined from the perspective of established theories in the creativity psychology and management literatures in this paper applications from each field are explored within the context of decision making with particular emphasis. Even so the prediction will not be exact to the degree that all businesses deal with uncertainty but it will be enough to shape the strategy into a single direction in this level residual uncertainty ends up being irrelevant for strategic planning and decision making level 2 alternate futures. Uncertainty and strategic decision making isbn 978 1 78635 170 8 eisbn 978 1 78635 169 2 edited by kristian j sund robert j galavan anne sigismund huff
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